A: No, our model is 100% channel-focused. As a distributor, Cyninges sells to resellers/integrators and supports them in selling to end-users; we do not transact directly with end customers. In our referral role, we connect leads to the appropriate vendor or partner who then engages the end customer. This way, we enable our channel partners and vendors without disintermediating them.

A: Cyninges has a broad reach across the META region (Middle East, Turkey, and Africa) and beyond. We have active relationships in over 80 countries, spanning the Gulf and Middle East, North and Sub-Saharan Africa, Turkey, and parts of Asia and Europe where relevant. Our wide geographical coverage means we can identify opportunities and serve clients in many emerging and established markets, providing truly global reach for our vendors’ solutions.

A: In a referral scenario, Cyninges identifies a lead (e.g., an organization seeking a particular tech solution) and determines that the opportunity is best served by a vendor outside our distribution line. We then introduce the opportunity to that vendor (or an appropriate partner) under a referral agreement. Cyninges adds value by pre-qualifying the lead and often by assisting in initial discussions or requirements scoping, leveraging our expertise in the solution area. The vendor (or its channel partner) will then pursue the deal directly, and if it closes, Cyninges typically earns a referral fee. We remain involved as needed to facilitate communication or provide context, ensuring a smooth hand-off. This arrangement is win-win: the client gets a vetted solution recommendation, the vendor gains a new customer, and Cyninges earns compensation for enabling the

 A: Our partners and clients generally fall into two categories:
1. Technology Vendors – Vendors offering cybersecurity, AI, or quantum-resilient products can partner with Cyninges either through distribution (if looking for a VAD in our regions) or through referral arrangements for lead generation. We welcome inquiries from innovative solution providers that complement our portfolio. Each potential vendor partnership is evaluated for market fit and synergy with our existing offerings and channel.
2. Resellers & Integrators – These are the channel companies (systems integrators, VARs, consultants) who buy from Cyninges (for the products where we are a distributor) or who work with our referred leads. By partnering with Cyninges, resellers gain access to in-demand tech solutions, along with our sales support, training, and services. Interested resellers can register on our site (or contact our sales team) to become authorized partners.
End customers (enterprises, etc.) typically engage with us via referrals or through our reseller partners – if you are an end-user with a need in our solution areas, you can contact us and we will connect you to the right channel or vendor resource.